Many fashion fiends in Chicago have been to Forever 21 at one time or another.  Well, you'll be pleased to know that Forever 21 has moved from a smaller space to a huge and more expanded double level space.  Which means more clothes in one store!  Taking up a huge space on the 5th and 6th floor, this new store boasts a very contemporary look.

When you walk into the store on the 5th level you'll see little boutique-ish areas on your left that separate their lingerie and accessories from the apparel.  So if you're looking for any of those items, they're easy to find.  The rest of the 5th floor is separated into areas defined by different clothing styles.  When you're finished on the 5th floor you can hop on the in-store escalator and go up one level and shop some more. 

I will say that I am LOVING the visual displays in the windows and inside the store.  The mannequins are posed very high fashionesque and are bald with very strong bone structures.  Androgynous maybe?  Anyway they are dressed very fashion forward and trendy.  

Visit and see for yourself or click through the pics.  The new Forever 21 is located in the Water Tower Place 835 N. Michigan Avenue, on the 5th and 6th floors.

Mall hours are:

Monday-Saturday: 10:00am-9:00pm 
Sunday: 11:00am-6:00pm