The New Barney's...

sociofashi — Thu, 16 Apr 2009 12:45:30 -0700

So I walked over to the new Barney's New York...as promised. It was like I walked into another world...a luxe mall or something. You instantly feel transported to NY. First let me say that champagne and donuts were being served as soon as I walked in (they won me over already) then my eyes darted all around the store excitedly. As I breathed in the fashion I started to feel like I was amongst the fashion elite in chicago. Everyone had their own style and dripped in designer clothing, shoes and accessories. And everyone knew each other. The store had a really good vibe today.

I was really impressed with the Men's Floors...yes I said floors (plural). There was a really nice selection with varying styles and tastes. I especially liked the urban watches that were displayed (check them out in the photos). And another thing that impressed me was the Christian Louboutin designed exclusively for Barney's. The shoe is reminiscent of a time capsule, (check it out in the photos). I LOVE IT!

There are 7 floors in total including the lower level and the restaurant, Fred's, at the top floor. BUT no escalators...just ultra chic elevators and staircases. The store has a lot of the soul of the old space. For example the design theory is the same. Designers names on the wall, clothing racks and mannequins suspending from the celiing, and quirky visual effects are all still existent.

The store, in a nutshell, is a nice touch to the already beautiful Gold Coast. The visual merchandisers there never cease to amaze me.

Go check it out for yourself...it's at the intersection of Rush and Oak St.

ENJOY!

Style Street Chicago

The New Barney's...